Digital marketing has become increasingly popular in the USA, with many companies like thatVazoola’s content marketing servicesembracing new platforms to reach a broad audience. Video marketing platforms, text-to-give campaigns, and mobile marketing are all examples of popular digital marketing strategies. While traditional advertising remains popular, newer methods are becoming more prevalent.
Video Marketing Platforms are Popular in the USA
There is a booming market for video content. A recent study found that video content increases brand association and purchase intent by 139%. Additionally, 71% of viewers say they are left with a positive impression after watching a video. As a result, video content is popular among businesses because it helps them create a more personal connection with their customers. Moreover, video content has a higher conversion rate than other marketing tactics. For example, a health insurance broker, MediCompare, saw a 20% increase in conversion rates and 17% more policies being taken out due to using a video.
Video platforms like Facebook and YouTube allow brands to make engaging videos that reach a large audience. YouTube has over 2 billion monthly users, and they watch, on average, eight to nine videos per month. Likewise, Facebook is a popular platform for video content, reaching all age groups. However, its biggest demographic is 25-35 year-olds, and its most popular videos are between 21 and 44 seconds long.
Text-to-Give Campaigns are Popular in the USA
Text-to-Give campaigns are popular for several reasons. First, they are a fast and convenient way to collect donations. The Red Cross, for example, ran a text campaign to raise funds for Haiti’s earthquake relief, asking donors to text the word “HAITI” to 90999. The campaign was a success, resulting in $43 million in donations. However, text-to-give movements don’t allow donors to customize their gifts; donors must choose a pre-set amount.
Another reason text-to-give campaigns are popular is that they are simple to run. Those interested in launching a text-to-give campaign should understand how the process works. It’s essential to remember that this type of fundraising campaign is not suitable for all kinds of organizations.
Search Engines are the Most Popular Channel for Consumer Research
A recent study from brand verifies, a paid search monitoring service, found that 56% of US internet users would begin a product search on Google, while 30% would begin on Amazon. When asked to search for a pair of running shoes without knowing the brand, Google ranked first and Amazon second. This study is consistent with other results from Bloomreach, a customer experience research firm.
While most research is based on product searches, some surveys do not ask about product searches but instead, focus on shopping and research. Regardless of the product search, Google is likely to be the first choice for consumers when conducting non-product-related investigations higher in the funnel.
Mobile Marketing
Mobile devices have become an integral part of our daily lives. Nearly half of American adults use their mobile phones to surf the web. That means the average American spends over 500 days on their mobile devices. This gives marketers a huge opportunity to grab their audience’s attention. As a result, marketing trends have started to change to meet this demand. By 2019, it is estimated that 72% of all marketing dollars will be spent on mobile platforms.
SMS marketing is one popular mobile marketing strategy. Messages can be transactional, promotional, or location-based. For example, a local hair salon might send an SMS announcing new services or an upcoming appointment. Retailers can also use SMS to facilitate payments. For instance, Podium Payments is a secure payment processing platform that enables retailers to accept payments via text.
Life Cycle Marketing
A successful life cycle marketing campaign starts with a thorough understanding of the target audience. Without them, your products or services would be useless. You must understand their likes and dislikes and how they interact with your product or service. Understanding their pain points and how they engage with your product or service is also essential.
Understanding your customer’s behaviors can tailor your marketing campaigns to meet those needs. You can focus on products they’ve purchased in the past or run campaigns around special pricing or bundle offer. You can also send communications based on content and features. This way, your customers will be more likely to purchase from you again.
Costs of Digital Marketing
The cost of digital marketing depends on various factors, including the type of business and its target audience. For a small business, the price ranges from around $2500 to more than $12,000 per month. Freelancers’ and consultants’ hourly rate is typical $50 to $500 per hour.
Content marketing, which focuses on building awareness and loyalty through a website, can cost from $1000 to $20,000 per month. Social media marketing can cost more but yield a higher ROI. It’s effective for building brand awareness, increasing conversions, and driving revenue for a company. However, only 26 percent of companies currently make use of social media.