TikTok is an innovative social media platform where users can upload and share short, authentic, and engaging videos set to the latest track. Users can customize their videos with subtitles and eye-catching overlays. TikTok can also integrate with other social media sites, streamlining content sharing.
One might think of TikTok as just another social media site. Still, anyone with ties to the corporate world would be silly to do so. Considering the app’s global popularity, investing in TikTok could be an exceptionally smart move for your business in the long run. Unlike Facebook, Instagram, and LinkedIn, users of TikTok can make videos of varying lengths and genres to suit their businesses’ needs and those of their target audiences and specializations.
In short, consulting a TikTok ads agency will help you gain greater visibility, enhancing the possibility that current and potential customers will stick with your business, make purchases, and learn more about your brand. Adopting a less stuffy, video-centered strategy will allow our business to convey its messages in the most natural, engaging, realistic, and honest way possible.
How Does TikTok Work For Businesses?
If you don’t know what you’re doing or don’t follow the unwritten rules of social platforms, you’ll be immediately blacklisted, just like on any other social media site. Build your knowledge of the app’s culture and the types of material that resonate with real users by creating a profile, following influential people, and publishing test content.
It’s important to be genuine, so if your brand’s image doesn’t correlate with memes, don’t force it. Make sure your brand’s voice is consistently reflected in the content you produce and that it helps you reach your objectives.
What Sets TikTok Apart From Rival Social Media Sites?
TikTok has been in the news lately, so that you may be familiar with the name, but what exactly does the app do? TikTok is a popular social networking app where users may upload their customized short movies (up to three minutes in length). TikTok is unique among social media sites since, unlike Facebook, LinkedIn, and Instagram, its primary function is to facilitate the sharing of videos, which allows for a more personal relationship with your audience than just looking at static photos.
You might think, “I don’t need to add other social media accounts for my business.” And while that’s a natural response, we’d argue it’s still money well spent on the long-term health of your company. We recommend signing up for TikTok even if you don’t plan on making many videos immediately so that you can secure your company’s username in case you decide to start making videos.
Major Benefits of Marketing Through TikTok
1. Enhances Brand Identity
In 2021, TikTok had almost 78.7 million users in the United States, growing at about 8% annually. This significant sum demonstrates that TikTok provides a fantastic chance to expand brand recognition and make meaningful connections with many people. When using TikTok, brands are free to use any approach they see fit in terms of content distribution, intending to expand their audience and strengthen their identities.
2. Increases Brand Awareness
Content creators often use hashtags on TikTok to promote brand exposure by capitalizing on trending topics and gaining a large audience for their videos. As a result, catering your video content to a current fad is a surefire way to see a spike in views.
3. Enhances Brand Credibility
TikTok’s light, whimsical, and fun video is the ideal method to link your company with social media users who desire human connection and authenticity. Most businesses haven’t yet hit that threshold. Enhancing consumer engagement and creating a favorable image of your brand as one that customers believe authentic may be achieved by positioning your business as one that is easy to connect to.
4. Accelerates Your Market Presence
Over 3 billion copies of TikTok have been downloaded from the Google Play Store and the Apple App Store in just six years following the app’s debut. About 29% of users who have downloaded TikTok use it regularly, making it the app with the second-highest engagement rates worldwide. These figures demonstrate the simplicity with which a wider audience can be reached in less time and globally.
5. Offers Budget-Friendly Business Solutions
The nicest part of using TikTok for commercial purposes is that you can achieve success no matter how much money you got to spend. TikTok offers the most alluring and cost-effective choice for expansion, especially for lesser-known firms looking to expand their organic reach without breaking the bank.
Is TikTok Right For Your Business?
TikTok certainly has a sizable following, but you should still think about whether or not your intended demographic is likely to be among them. You should also consider the future if your target demographic isn’t on TikTok now.
Although TikTok appears to be a millennial phenomenon, the vast majority of the most popular social media sites started with a far younger demographic. Instagram, for example, was once popular mostly among teenagers and young adults, but its user base has expanded to include millions of businesses.
Early participation in a new platform will give you an advantage over your rivals. Before the site becomes inundated with commercials and sponsored posts, you can start expanding your fan base.
With the help of TikTok, you may make the all-important initial move in marketing to Generation Z, a difficult-to-reach generational cohort whose value grows as they become increasingly influential in the economy. You can still reach millennials and Gen Z consumers if you’re willing to be adaptable, throw in some comedy, and provide them with something they can use. That’s what TikTok is all about.
In 2020, TikTok publicly unveiled TikTok for Business, a suite of solutions for digital marketers to increase the effectiveness of their advertising initiatives. Consequently, businesses could connect with TikTok users and grow their fan base. As TikTok grows in popularity, big and small companies will need to optimize and market their content to attract and retain dedicated users.