If you thought that radio was dead, think again. It’s alive and well, owing to opportunities that exist to reach out to all sorts of listeners. In fact, this is a resource that you can tap into as a way to build your business and increase the client base. Here are a few of the ways that becoming a studio partner with the Business Radio X Network can make a big difference.
Sponsorships Translate into Greater Visibility
One of the easiest ways to make an impact with this new approach to radio is to sponsor an existing business show. Select one that’s of interest to existing and potential customers in your area and then become one of the sponsors. The result is that your name becomes associate with the show over time and both entities benefit from the increased exposure.
Remember that the sponsorship may include more than a quick mention of your company name. Just as in decades past with broadcast radio, the new streamed radio format provides the chance for a tag line or some short mention of your products to be mentioned by an announcer. See this as one way to diversify your use of the money set aside for advertising.
Enhance Your Reputation With Guest Spots on Select Shows
You can also make yourself available as a guest on one more of the radio shows. Ideally, this would be a great approach if you have an upcoming event where you will be participating as an organizer or an exhibitor. It’s also a good chance for you to weigh in on events that are happening in the local market.
With the right approach, that guest spot could create a lot of goodwill in the local community. The result is more people talking about you and your business. Some of them will be interested enough to make contact and possibly become customers.
Consider Sponsoring a Show Of Your Own
While sponsoring a current show or being a guest is great, the options don’t stop there. You can also consider the idea of launching your own show on the Business Radio X Network. Make it one with a theme that provides the opportunity to address local needs while also providing a tie-in with your business operation. The format can be just about anything you like, provided the elements comply with current broadcasting laws and regulations.
Think of what can be done with this. You have the ability to discuss the science behind new product offerings, run contests, have guest to speak on topics of interest, and even run your own contests. As you build a listening audience, it’s bound to have a positive impact on the company’s bottom line.
Your Own Radio Website Means Another Point of Presence
If you do opt to launch your own show, part of the deal includes your own website built around it. That provides one more way for interested parties to find you online. Considering how many people use their smartphones to scope out local businesses before making contact, having one more point of presence online won’t hurt a bit.
If you haven’t considered what business radio could do for you, now is the time to look into the opportunities. The more you learn, the more you’re likely to find the idea appealing. From sponsorship to guest spots to your own show, the possibilities are broader than most people imagine.