The laundry service sector was worth more than $5 billion in 2017, according to a recent estimate. And in a relatively recession-proof industry, it means there will be plenty of work for everyone in the future years. However, just because business is growing does not mean that all the money is pouring your way. For starters, there is a lot of competition. That, as well as the fact that B2B marketing can be challenging at times.
Even if you know your product or service is the greatest, how can you communicate that to prospective customers? Then there are budgets to consider, as well as tailoring your sales efforts and a slew of other minor aspects. Whether you’re a wholesaler, a coin changer, or a laundry delivery service, you’ll need to find new ways to attract new customers if you want to develop beyond “recession-proof,” which includes diving into digital marketing.
The way we communicate with one another, consume media, and seek to be marketed has significantly changed. The laundry sector is no exception. When you walk into a contemporary laundromat, you’ll notice machines with digital screens, internet, and the option to collect payments through a smartphone. That kind of technology did not exist only a few years ago. So we’ve kept up with the latest technology developments, yet up to 49% of organizations lack a defined digital marketing plan. As a result, they may be missing out on a significant amount of potential money.
It’s what draws people in, keeps them engaged, and drives them deeper into your sales funnel. While you may not like it, three out of four people who visit your website – or lack thereof – form an opinion about your credibility. And over half of Internet users will abandon a site if the design is unappealing. Not the entire site. It’s all about the design. It makes no difference if you’re advertising a sale or have the latest and greatest equipment if your website isn’t up to par.
Get to know the audience.
You undoubtedly know who your ideal customer is from a sales standpoint, but you must use that information in your marketing. The more you know about your target audience’s demographics, the better you’ll be able to contact them and initiate a dialogue. By focusing on a single niche, you’ll be able to manage your money better and improve conversion rates over time.
Examine your data to see if specific demographics, such as income, age, or any other differentiating feature, begin to emerge as a common thread. You’ll experience better conversions and sales if you appeal to such audiences.
Social media works
In the last decade, social media has taken the world by storm, changing how businesses connect with their surroundings. When something significant happens in your business, you may still submit a press release to the media, but you also tweet, share, and promote the event on your social media profiles.
To begin, it’s essential to understand that not all social media sites are made equal. While personal taste may play a role in selecting one platform over another, you should consider creating multiple accounts if you haven’t already. Because, given the capabilities of some websites, it’s only natural to utilize them for business purposes.
One of the best ways for your business to get its feet wet with digital marketing is to create a digital presence and engage with others online. You can build a great digital brand that will make you more recession-proof in the next few years if you do all of the marketing elements well – simultaneously.