The Political Impact of the Metaverse Is In Transition

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It is evident that youth is detached from many elements that make up society, so they are immersed in the numerous virtual environments offered today by the Internet and various technological devices.

Politics and the Metaverse

Possibly one of the sectors that are trying to get involved with the Metaverse is politics; this is due to the little interest that youth have in it. A set of elements make young people today focus on their claims of growth and not on State policies.

The popularity of political movements, in many cases, could be considered a more exciting topic to generations over 40 years old; without a doubt, this represents an alarm for political parties since their political life depends on the voters, and we are facing a young society.

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The possibility of being part of the Metaverse represents a challenge even for the political parties. 3D technologies, existing virtual worlds, and the approaching virtual reality have made those advertising these parties lean towards digital.

We are facing a new concept known as techno-politics, where the participation of candidates and political leaders in the Metaverse will not be impossible because the advertising will be visible to everyone.

Such is the case of the Mexican Legislator Javier López, who used the Spatial and Minecraft platforms to transmit his management report to his followers during the time he has been in public office, assuming himself as a faithful follower of technological innovations as the engine of not only emerging economies but of the world powers.

Possibly the Metaverse is an innovative field that will require a lot of preparation on the part of politicians due to the interaction that it could generate directly with citizens, managing to work as a team and with the cooperation of various entities that could provide efficient solutions to problems of the society.

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Social initiatives that engage with the Metaverse

The sector that will benefit the most from implementing the Metaverse will be Marketing and Advertising because it will be the perfect bridge to be part of the Metaverse. As a result, that is where most advertising companies are focused on preparing their staff.

There are too many proposals in the Metaverse where goods and services companies such as real estate, product sales, marketing, food, and even the most prestigious fashion and trend brands wish to have their spaces in the Metaverse.

It may be a field that offers all the traditional economic and financial sectors a new alternative to reach more users. Still, global academic and social preparation will be needed to achieve this.

We are facing a new model of advertising creation, where the way to reach prospective customers will be through virtual reality tasks, which is why the primary mission of companies today is to try to capture the attention of many through innovative and significant experiences.

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How will the Metaverse change people’s daily lives?

For most companies, the Metaverse is an exciting challenge since the strategies to sell and offer their products and services are entirely different from the usual. That is where the main factor to consider once the Metaverse comes into force lies.

Although the challenge is not only for companies but also for consumers who are accustomed to buying and enjoying every day experiences, they must merge fundamental interactions and transform them into a virtual reality that is quite comfortable and easy to live.

How we are used to daily live various tasks or activities is another issue when entering the Metaverse. The clash of realities could bring different consequences from the social to the political sphere since they will be decentralized virtual worlds.


This situation is sometimes complex to handle because not all generations are adapted to technology as a means of interaction and social information.

Many elements adhere to this new project, and everything will depend on each sector’s future vision.

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