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Blockbuster Video is one of the most recognized brands in the world and looks set to continue at the same level of success. The increase in movie theatre audience figures has boosted the sale and rental of DVDs as well. Audiences like to see movies again or they may have missed it at the cinema. DVDs also have extra features, not shown with the original release.

Giving presents to a movie buff is easy when you have a Blockbuster store or participating retailer. Gift Cards for rentals are available and there are also gift sets that contain a popcorn kit, popcorn recipe book, a bag of M&M sweets and a gift card. The company has said that 64% of Americans are just ten minutes away from their nearest store, a statistic that illustrates how successful Blockbuster Video has become.

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