How To Use Web Analytics?

November 21st, 2009 by gevers

The use of web analytics technologies involves either collecting data stored in logfiles on the web server or by use of page tagging where JavaScript is used to notify a server that a page request by a browser has occurred. This data can then be collected to produce web traffic data.

On-site web analytics involves the analysis of your own website in order to determine how visitors navigate through your site. This usually involves an analysis of landing pages, drivers and conversions of the site towards a purchase.

The emergence of search engines means that log analyzers have to ignore requests from spiders and track cookies from visits instead. Page tagging helps to resolve some inaccuracies of log file analysis by use of web counters.

Read more on analytics technology at: Web Analytics as well as other topics at Internet Marketing Tool

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