Why Mobile Marketing is Big – Look to the Marketing Trends
August 17th, 2009 by hchallMobile is the next big thing: Although it has embraced mobile far more than many others, Coca-Cola highlighted that, to date, limitations on a global level mean there has been a strong bias to making use of text. Opportunities are changing fast, however, as the iPhone and other Smartphones provide the chance to be more creative and provide customised experiences to consumers. Moving forward, Coca-Cola sees mobile as one of the major opportunities in building customer loyalty and improving the purchase mechanism. The iPhone Happiness Factory app (one of its most successful campaigns to date) is one of its most recent forays. With the massive development of mobile apps in 2009, I’ve now doubt this will be a strong theme throughout the week.
Read full Marketing article here
Tags: market intelligence, market research, marketing trends