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Keywords are of the utmost importance when you need to generate online traffic to your web site. These keywords used on your web pages are indexed by search engines (such as Google, Yahoo, MSN) when they scan through the internet. In short, keywords are the phrases or terms used by potential customers when searching for a specific service or product. Thus, your web page will be present in the search results when the mentioned potential customers use the keywords on your web page when doing an online search. The following gives you an idea of how to use keywords to build web site traffic.

• With the help of keyword tools, you can direct a search to see the keywords people use to find content on the internet.
• It is important that different keywords are used on each page of your website. The keywords being used should all relate to the content that is on your web pages.
• You should determine your target market and use only those keywords that they would use when searching for your service or product. You can consider optimizing your web pages for only two to three keywords per page.
• Also remember to insert keywords in the page title/article title seeing as search engines always search the title first. Also ensure that you use the keywords in the content in such a manner that it has a natural flow with the content of the website.

For more information on using keywords to build web site traffic or internet marketing in general, contact WSI.