Using Email Advertising Effectively
July 2nd, 2009 by hlgilesHere’s a prime example of what you don’t want to do. I once subscribed to a travel writer’s newsletter which I ran across in another newsletter’s feature article. I clicked through and found a few items of interest, so I signed up for their newsletter. First of all, I soon discovered this website sent a ‘newsletter’ on almost a daily basis, which was far more than I cared to receive. Then, I started receiving additional emails from this site, telling a story of how so and so just returned from a trip to Costa Rica, writing a story accompanied by the photos they took on their trip and promptly selling it to a travel magazine.