Service Is Also A Marketable Product On The Internet
October 27th, 2008 by hlgilesA service is also a product, in that you are providing a product which saves your customer time and money. A service can be a bit more tricky to manage, but you can apply the methodology to a product as well. Let’s say you want to know how to market a product which takes care of small business accounting needs. Your market is finite, but still huge. Your audience is small to medium-sized businesses, which perhaps have a website, but lack the means to record and store sales data adequate to their needs. There are some costly, big-name packages that do the job. You want to target businesses which can’t afford a big-ticket service and are therefore open to yours.