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It has been almost three decades since the notion of a paperless office was put forth, yet we cut more trees than ever. The idea of a paperless office may seem elusive, but we can surely reduce paper consumption to a great extent. Let’s face it – paper is bulky and difficult to store and there are environmental concerns. Take for example, the paper catalog.

Every year, the catalog industry as a whole sends out more than 20 billion catalogs (as per forestethics.org) — that’s 67 catalogs for every man, woman, and child in America. Endangered Forests like the Canadian Boreal and the U.S. South are being devastated in the process. It takes millions of trees to produce the catalog industry’s mountains of catalogs. Worst of all, most of those catalogs have no recycled content and are discarded without ever being looked at.

We can save those precious trees by minimizing the use of paper catalogs. eCatalog Creator is a digital publishing service which offers an interactive way to distribute product information to customers, prospects and distributors. Their eCatalog, or online flash catalog, is a digital page flip version of the paper catalog. It is designed for maximum ease of use and flexibility.

Flash catalogs are available online 24×7. Therefore, the customer or prospective buyer is always aware of the latest offers by the company. The eCatalog provides greater coverage, since it uses the Internet as the medium of communication. It targets the exponentially growing group of people who prefer to read online.

It is high time that we go digital, and do our bit to lessen our environmental footprint. To start with, get your paper catalog converted to an online flash catalog or eCatalog. The production cost of an online flash catalog is minimal compared to that of a paper catalog. So you will not only save the environment, but also save big bucks for yourself.