Obsessive Branding Disorder— by Lucas Conely
July 2nd, 2008 by yelgnissmFast Company journalist Lucas Conley has a new author website devoted to his first book, OBD: Obsessive Branding Disorder - The Business of Illusion and the Illusion of Business. Spreading beyond the business world, OBD now affects our culture at large, changing how companies speak to consumers and how consumers live, work, and form communities. More information about Lucas Conley and his book Obsessive Branding Disorder can be found at www.lucasconley.com.