Article Marketing News

You might say I learned how to market a new product in California by a process of trial and error – mostly error. I don’t feel like I’m bragging too much when I say I have been called a visionary more than once. A lot of people see me as a pioneering and innovative designer. No one sees me as particularly practical, however, and practicality is a big part of what product marketing is all about.

I never really bothered to think about how to market a food product in San Diego. I would send out a few press releases, market my product through word of mouth, and assume that it would sink or swim on its own merits. Fortunately, small business owner was not my only title. I was marketing my own inventions as a comfortable little sideline in the hopes of one day striking it rich. [Read More on California's How to Market a Product to Consumers Here]