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The way to make gold in the World of Warcraft is simple. You collect, either by gathering or buying, stuff that people want to buy and then you sell it to them. Just like ebay.com and preferably at a profit.

You can gather raw materials, such as herbs, ores, skins, and parts from various monster drops, or you can buy items from vendors or off the Auction House. You then sell, or resell, these items on the auction house. If your price is correct then your items sell and and you’ve increased your gold stash.

Here’s an article which goes into a little more detail on buying limited items: Wow Tips for Gold