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The Walt Disney Co. is putting out refunds to anyone who bought the Baby Einstein Disney DVDs in America who is unsatisfied with their product, and finds that their babies are not geniuses after all. The Walt Disney Company didn’t pull Baby Einstein concept out of thin air; it closely followed the latest research into how babies grow. And it not only put the research to the ultimate test, it also put to parenting to the test. Music entertainment for toddlers is a market in America that is worth about $250 million, and Disney DVDs commands almost all of it. Why, it’s been reported that a third of all babies in the US who are under two years old, have had a Baby Einstein DVD bought for them.