My Membership Empire Will Change Things
March 9th, 2010 by authorMembership sites have never been more popular than they are at this time in our online history. I have seven of them myself, and I can tell you it is a wonderful way to increase your income and to build residual income for the future. To make a connection with your prospects, offering them a free membership to your site can be the best overall strategy. We all like that feeling of belonging to a community, and your membership site can be that place for the people on your list.
Now you may be wondering how you can ever make any money if your site is free. The answer is quite simple. You invite them to join, continue giving useful information on your topic, and they will allow you to market to them for as long as they remain a member. It’s the law of reciprocity that makes this work so well.
Think about it, when someone gives you something of value at no charge, you feel obligated to thank them, whether it is monetarily or otherwise. I have students who thank me by retweeting what I write on Twitter, sending me links to information that will help me both personally and in my business, and by connecting me with others who I may not have met otherwise.
The great thing about a membership site is that if you sell a product you can offer a month free to your membership site as bonus therefore making your products more easy to sell and creating multiple streams of income from one customer.
Also people love to learn so if you have great content and you want to spread out in the form of an online course what better way than a membership site. Your course material i.e. module one is delivered on the day that they sign up and use sequential modules will all be available to them month after month.
The best thing about a membership site is that once it’s in place and all the content or modules are in place and ready to be delivered you can leave it to start on your next project knowing that one site can generate a sizeable income for years to come.
Free memberships have hidden benefits. People love free things, and they are very likely to sign up as a member if they are receiving something for nothing on a regular basis.
For example, you might have a PLR article membership and the free membership provides people with 5 free articles per month. If they enjoy this, they could then have the choice to upgrade to the paid membership.
Membership sites are a great way to build a relationship with customers so you can sell them more stuff! If they are getting training from you every month, you are building a relationship with them and they trust you.
And if you know anything about sales – people spend the most money with people they trust! And hopefully that will be you.
If you want to make it very easy, check out My Membership Empire or read the full My Membership Empire Review for more in-depth details.