Swansea photographer Mr. Collin Davies created what many believe is the perfect local business. After all, not many of us get to do the job we really love on a day to day basis.
Collin has had a passion for photography since he was a small boy and whenever his budget allowed he would spend his money on upgrading or buying more equipment.
As a Swansea photographer his enthusiasm for his work clearly shone through in his Swansea photography business once it had been launched. When you are genuinely interested in something and love what you are doing that passion and enthusiasm rubs off onto your potential customers and clients making selling easier.
You will also find that making money is easier for any local business when you outwardly display your pride and drive for achieving outstanding results. In Collins case he was always trying to get that unusual photograph.
His local competitors would continue in their daily drudge of taking the same old photographs in the same old manner with the same old poses. In the meantime Collin would look for something different, something unique for that particular person or group of people.
His drive for providing excellent service resulted in his business growing rapidly.
Why?
The first thing that happened was his thrilled clients started spreading news about his business by word of mouth and as we all know in the sales games, word of mouth is the most potent seller you could possibly get.
Recommendations from family and friends is so powerful that word rapidly spread.
The second thing that happened was Collin started winning awards for his work. Now this is an interesting event because Collin was actively trying to win these events. His photographs won these competitions because he had been trying to over deliver to clients.
It doesn’t matter what business you’re in you should always be trying to over deliver to your customers and clients and your business will succeed and grow.
Many small businesses will spend a substantial budget on Yellow Pages, local papers, magazines, local radio and local TV. But much of this budget is wasted when the service provided is adequate or ordinary.
To succeed in today’s competitive environment you need to deliver a service or product that has your customers and clients with the ‘wow factor’. They need to be thrilled and confident in themselves that they made the right decision dealing with you.
The best investment any small business can make is to invest in their enthusiasm and commitment to deliver and over deliver to their customers.
A Swansea photographer, this typical small local business is a prime example of how your enthusiasm can be turned into a substantial profit.