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You need to organize each page accordingly. Your general page layout and screen size are other factors which contribute to usability. In a nutshell, usability is most important to your success. Here are a few tips that will increase your conversion rates. The latest figures on screen size indicate that upwards of 80% of users use the 1024 x 768 screen resolution, so it’s best to design your page to that size. A three column page makes a good composition, but in order to be sure your sales propositions are clear to the other 20% of visitors using the smaller screen resolution, it’s best that your sales propositions be placed in the left hand column. For example, if you have an e-newsletter, place this offer in the left hand column.