Research - Keywords are the secret weapon!
It's Mike Liebner from Article
Keyword Research is the Secret Weapon
This conversation has been transcribed from the Article Underground
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= Money" video library - sign up here - sign up for the
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Hi this is Mike Liebner from www.ArticleUnderground.com
Today I'm going to to talk about little bit about keyword research
and explain some other methods did I use for keywords research
for Article Underground.
Now the first thing I want to point out about keywords research
is that it is all subjective information. In other words depending
on the source that you are getting data from it has a bias towards
the message that it using.
Now that said, I have numbers in a different way so now to show
you some of the ways that I find keywords. How I would use keywords
to enhance one my own site ss well shared the process of digging
for keywords for Article Underground so we write articles about
the absolute best keywords out there. So I share some of that strategy
Right after that how you say that when you subscribe to Article
Underground a lot of this keyword research is done for you, so
as you move along in progressing your career and with your business
as web publisher the need will come up for keyword research on
Marketing News Blog!
For example when you start a brand new site you may dig around
a little bit and find out what words in general you should be targeting
your efforts towards. Now the great thing about Article Underground
and the process that I use to give a ghostwriter the best keywords
to write our articles about is that I create a list of 1000 and
probably 100 of 1000 keywords are good enough to write articles
I run the software which will show you in a minute and its basically
strips out the less profitable keywords. And what’s left
is the list of words that I give to the writers and I say ok. There
are 18 or 19 of you writers and here are the keywords I need articles
on. Write on these topics and include these big money keywords.
how to get more Free
Search Engine Traffic
So maybe they open up a excel list with 10,000 keywords on it
and it is up to them which article for which word they are going
to write their article about. So for me I think it is the best
approach from the management stand point and for us offering Article
Underground members articles that are very good for top rankings
on the search engines.
I think my way is the best way to write an article. Other ways
maybe they choose the wrong keywords & say ok give me articles
about acne. You may get bunch of article with words either too
super competitive or just not worth going after or you get articles
with words they really just you know don’t have a combination
of traffic and hi enough click bit to be of any significant. If
the words are too competitive it will be hard to rank top ten.
If the words have no traffic then ranking top ten is worth little
if not nothing.
That said the articles are written based on the keywords I give
them. Now is a manager according to underground in the keyword
research I make decisions on how I decide which keyword is suitable.
Now you may not agree with those decisions and you may use different
software to run your research and that’s great. Because you
know you really never do so much research.
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My point in general isn’t my research is absolutely on collectable
best and it think it is pretty good. But it a lot better then just
blindly throwing out 400 articles about 400 keywords with this
great chance with 60 or 70 % of those keywords or not going to
So my hoping for Article Underground is stacking with that in
favor of publishers and making it so easy and so simple for them
lick it up in running. So basically you present with article and
already all the research done so you can simply focus on making
the article look like on the web page and getting ranks.
So it basically saves web publishers from a ton of work. Now doesn’t
mean you shouldn’t two key words research because you should.
You should be adding more pages you should be using keywords research
when you decide what web site to start, so you can pick names domain
names you can decide what categories your going to have in your
site perhaps. Lot of reason you should be doing research.
Ok one more about that.
Lets go for few examples and show you how would actually go through
the process of picking some keywords. I haven’t plan some
kind of windows and I going to start the program running in the
background and to see as go along how it finds the words. And I
allow some pause because it does take a quit a long time for it
to show some results come back later.
Ok but use by my side and this is the classic example of place
holder side. In my case I bought, I did some research and I decided
that beginner investing was the good search term to go after. So
I forget the time probably it could six or eight months ago I bought
this domain and I basically put up a web page very simple nothing
special infect it is just a header logo with some sub domain with
blog in I have some our accessed fee which showed some article
in the case one of the Article Underground blogs business finance
marketing. So this page is not going to any word much less to get
Some body can earn ranks up to four and probably about six months
old so this web side is act the I like to call it ripe, is ripe
to do business it has track record, it already been index in the
search engine, has history there can share it because it has dynamic
contents to exchanging it so today is the 18th and look they came
by yesterday in the index.
So the point isn’t so much that pages getting ready to ranking
its not but I am at point right now go ahead to do some research
and put some smarter call i could ride myself so I could find Article
Underground articles or use by the way all member use them I want
to use the same articles.
If I were not Article Underground member, I go to the 400 articles
in the base term of the keywords so I go after and I put related
keywords on this investing site so for now for Article Underground
they do I going to ahead create a basic list of words. That I am
going to to research because I wanna find out of the good words
that I give to my riders. So they write articles relating to investing.
So what I'm going to do I go to the overture keyword Gus chin to
all which is call keywords selection for some reason and I'm going
to type in the name of my side was beginner investing.
So the first thing I going to type in is the actual phrase. Beginner
in investing. I going to go ahead to see what about voucher give
me. So the term itself which ha optimize the site for i going to
be targeting and trying to rank for beginner investing. And here
I could see here overture estimate is about 1629 searches each
month. So personally I feel as a snitch web marketer that if there
more than 200 searches a month it worth going after the phrase.
I'm not saying that it is not worth going after to these phrases
because there is 200 but for Article Underground for the purpose
of heaving articles written we need to driver lines in some one
personally I do ride it 200 above. So right there these are the
only words that I would be using in putting out my list. So I just
going to go ahead copy those and put on a paper here not the best
way to do this but just want to show how i accumulate words and
give the software something to lick going with.
Ok now I going to back to overture in putting investing and there
cases. Alright, so as we can se investing in general does get a
good amount of traffic. Infect you go down the list every single
one of them is 200 and above. So all of these could be researched
for the potential or a form reading articles about. So I going
to do to grab this particular information here, how copy it, and
already I have Microsoft excel open.
I will open up a new spread sheet and a blank work book and paste
it in that header. That all me to clean up the numbers of the beginning.
Alright so now just I have basically keywords which I can copy
and I could go back to my text file which can be my research sheet
and I can just paste it all those words. Now the interesting thing
overture form is perfect infect what masters have been known to
manipulate it so here we see an example some body using one of
those where of a kind phrases trying to influence the overture
by doing a search amount of searches for it and here searches about
it are really not good one.
Changes in 2008
But in general I don’t master with these, I just take all
of these words and put amount here. Ok, so we have basically a
list decencies list so for and now one of the other use to get
keywords from is niche but and the source is particular very helpful.
So we go ahead to type in investing, we can get bunch of suggestions.
Alright so what we get here, so the term beginner investing so
course make sense go after investment is well. So what I going
to do I going to take that and I going to get back to the overture
suggestion tools and I going to go ahead to put in investment.
And I'm also going to to grab these words and I'm going to to put
little file which is going to be the basis of my research. So here
we go we going to have a nice size list investment once again all
them over 200 which is good so they all have potential again to
get traffic and I going to copy them again and I'm gong to put
them in another spread sheet lets do it first, it new one actually.
New blank work book paste the mint and once again I going to get
the numbers, I going to copy the terms themselves and undo the
text file they go. So I just paste them here, here we are. So I
save it and that will be the basic list that I'm going to use to
So the next step actually before I go to the another research
acne using these particular amount but keyword explosion is a great
tool and I use it snag keywords to use the mission that I run I
basically going to go throw them. But one of the rally co-feature
you could do is going to search by the number of term so if we
go for the investing we could search for investing term that only
say four keywords or five keyword or even six keywords. So lets
go ahead for that and select six keywords.
And I'm going to to rank them clicks most of least. Because I
believe traffic is just little bit more Important then the dollars
click. Because it could be high dollar click but no boy ever searches
for to click on it, it really isn’t worth going after so
it 10 cent phrase they get 20 clicks a day or 200 visit a month
on the search engine and go after the 50dollar phrase and only
got you know, You know one click a month is just not worth it.
Alright So here we go I going to put the term in investing and
right now there are only one 6 words phrases are little difficult.
So lets try this again. We go with investing and what try five
Lets try five here oops and I get more clicks. And here we go
nice list of words so the great thing about all these words, either
there are getting a recently high class book let 2.67,3.94 and
these are great words I put to the new web pages.
So here is heap of explosion. You should definitely check out
the two of the happy pick up words of the 4,5,6 words in the lang.
great way find to low competition keywords. I go ahead I have below
bad share because may be some of these really good to go after.
Ok so now what is the point to go ahead and to the research on
the keywords so I'm going to to open up my software program here
and I going to get a new project and I'm going to be searching
from a local file. And the program editor is basically already
setup in the program. And for now because I'm going to be showing
how many words withdraw way. I going to select the do not use the
filter option. So basically it not going to filter the results.
So here I going to go ahead and go find by little low index file.
Its in keyword research, here in investing, its my rolest. And
go ahead and fire up the research software. So its just going to
go ahead basically filter these based on the programmer that I
given it. In this case I decide to go with no filter because I
did want to show u every word it researches. And I wanna shoe how
many of them are garbage. Because if you waste time on the garbage
It going to take away from your effort going after the really you
know high quality stuff so I make a number decisions is on your
behalf and I think I do very good job course it open to debate
and every body has different method to doing research but the point
is better to do some research them now research is off. And the
great thing is it all done sound included in our Article Underground
infect you lost the raw spreadsheet.
For example here is a particular mission launching its launching
the data and come back to explain in the minute. Basically the
end result is spread sheet just like this one and this one is the
particular mission that I rand for wipe. And basically what I did,
these are number of ways to do the keyword research the software
I use, once again there is lot of different software and they all
have merits but what I like about the software that I have is that
you have a choice to give a satiric list which I just did here
for investment which is just raw waste worth list of words and
its going to through to every single go one of these and it going
to decide you know whether the word worth going after. Its going
to go ahead to check how money overture searches there are per
month as you see lot of work they are handling it not really worth
Going to see how many google results there are if there is too
many pages its not worth writing an article. There will be too
much competition. This call going to pay intention too. Which really
important is that there are enough google adwords campaigns. And
in this case it going to be unfiltered but personally I lonely
use keywords they have a five or more campaigns. Ya I generally
grab it to take 10 more campaigns.
So lot of these, they have you know 2 campaigns, three campaigns,
they just know what worth they going after. Because if they aren’t
enough relevant adwords as u put on the page google can understand
for the other stuff and you really don’t know of what going
to be relevant. In the one key clicks so its just no worth there
is not five words campaigns. I don’t bother with it. We do
not have article with no bought it.
For its bid this is a subjective thing and what I like to point
out is well its great to have a higher bid, and we wish that every
body can bid 2dollars, 5dollars or 20 dollars u know 75 dollars.
The reality is you can make a ton of money if you go you know one
did this sum.
Here is an example here 1 is of just 30 cents it can 2000 visits
a day. If you put deliver investment on your web page it going
to high index, I gota high bid, it doesn’t have adwords.
Ok use this one. But if we find ones they have enough adwords
the point is if you put the right words on your pages can triggered
the right adds it going to be easy to get traffic and then, when
you add about the pages also going to get if you have a lot of
these battered words you can increase the likely goodly going to
get traffic but because of article with not primary words it can
not triggered right ads for the highest prices so with the combination
of high traffic, high words, low competition.
This is Cookie which is, with this software proprietary formula
so I even don’t know the formula but I do trust that based
on the information it researches. There is a good chance if there
is one or greater and you know obviously 9900, 400 is allow better
than one. But anything more that greater to me in the case have
good chance to high likely hood.
Just by putting Florida Real Estate investing on the page because
it has the 91kei. It is a good chance to you going to be able to
get high rank on it. And make sense look with just four words so
this stuff really does work. So if you look at the research you
say oo ya it don’t like a sentence. Ya may I only can get
sentence with a look it has 9828kei. Now I would news this particular
one because this has no adwords, but if it would had five or more
I use it. Oo comeback in a few minute or explain it a little bit
better but here is a finished our research mission. They have all
of the does filter out so only has keyword have 10 sense or more,
some time it did two sense or genuinely give two sense sometimes
of 20 sense.
For the most probably two sense because I figured like here in
example, I have a good one here. On the ten sense. If you go after
digital playground even though you have ten sense. Its reasonably
high kei6 nothing the scream for. But there is good likely hood
that isn’t enough traffic this ten cent worth going on after.
Now the better one is even there like here is an other one you
know really good.
Its only ten cents but telephone, white page will be the great
keyword go after look even those 10 cents KEI 1319 and the search
6500 amount for have these three words in it. So just putting those
words an article with that phrase on such a good chance you going
to get good traffic with that having a bundle backwords together.
Its simple you just put the article up you add few extra words,
you get these link towards and because of the low competition that’s
the kind of phrase on making money.
Sure its only 10 cents but look at the other factors it make all
worth going after. Now course I daily you want to have article
with about 2 dollars worth business found system or dial up provider.
7.33dollar and we do include all these words as well as now it
have 5 or more adwords and the bid is high, index is high and enough
searches will include we do not discrimanting high bid keywords.
The whole thing that all of these factors have to be in a row otherwise
do not approved for articles to be written.
Now the other thing is just like a one list which I could give
to riders. This list have 565 words so we going to give these to
the riders and they will say it ok. Here is a list basically about
wipe and other related topics on it. Write what you know about
it. It is the article what you would like to write about.
So as the rider they can take a look on the list ok well I can
divide article on the best internet service provider and that way
pick each of them articles now going to end up. Reading well because
there is a written so rider know about to write on them. In that
also you going to include the proper descry so the word going to
triggered the right adds or yahoo adds. So that is the result you
getting hire clicks.
Now I go ahead in this submission in generally to take any word
from 2 to 6 hours to run. Because it has to go throw each and every
word that in my original list and there familiar words around here.
Just let me take one look here.
So I going to go ahead the software do things and I going to pause
this and I going to come back to part two where I going to to evaluate
this list to show you exactly how many words going to thrown out.
Just take a look on all these zeros and the words that don’t
have enough searches.
So I going to pause it. I going to come back in few minutes. Alright
we are back. And the research is done and I'm going to go ahead
to explain you exactly what I would do with mission after it gone
through and it done all the search on the data for the keywords.
So here we can jump to the spread sheet which is the results so
here we have 220 however the first line is blank that 219 words
to the start plus.
So lets go ahead and start doing low how cleaning here and I'm
go ahead and see how many words will end up from my starting point
of 219 words so what we got here what I going to do I will go to
sort all these look all those zeros we going to get all of those
so I going to go ahead so sort it starting with the KEI index and
so what we going to do these here so write here anything zero and
below gets dumpts.
Ok what the others numbers are if its not easy to go after its
not worth having articles about them. Alright now we have some
pages here which we have to sort because all are important lets
go ahead and first of we get of the overture errors and natural
whether here go for the some reasons you couldn’t get the
data go ahead and I will give bid that everything cane simple how
then we go through the searches we going to search that and alright
we can get anything that 200 or less and here we go so out of the
219 we started with oops we have to do the adwords.
We started the adwords ok. Not done yet, sort the adwords and
ok, look at these some body has 19 adwords. Only 90 and the KEI
10371. do you think investing in stock could be easy to go after
and profitable. Must be it 90 adwords ok lets go ahead and column
of these adwords. Lets go ahead and get off anything 5 and under
depends on feeding that day.
Sometimes go 10 and under but today we got 5 and under and that
leaves us with a grand total of 95, because the first line is for
the column. So 95 out of 219 words to start out with a list. Or
good enough to write articles. So that just give you an idea then
the keyword research, just doing the research is not enough but
to make some decisions as to what worth going on after. And the
resulting page that we have here all these words they have high
enough bid click the 10 cents or more they have high KEI there
one or greater and then the searches are significant enough.
There these going to be enough traffic fords because you don’t
wanna rank number 1 for a world because no body going to looking
for so for example, here is a good one stock market investing for
dummies that be great to go after. 31 cents they pay for the click
and the KEI is pretty high at 57. and that is 5 words phrase there
just be like shooting fishing in a barrow were going after low
hanging fruit as other has been know to say.
Here is an other one, beginner estate investing real all aggressive
poverties as beginning, beginner real estate investing but his
particular phrase 2. that’s not a good example. Because no
body search like that. Business finance investing plan retirement
You know that is the way people really search. At the day of searching
of 1 or 2 words is gone now a days people search for 4, 5, 6 words
even longer sometimes. So this is the high KEI index. The bid is
37 cents an there is 81 adwords and it has 462 searches a month.
So these are the kind of words that would make the cut and would
be given to our riders now this is a very small example because
we only one after. 219 begin worth so it is smallest begin worth.
but you can see more than have of them you know we thrown way and
we are not going to use infect 124 of the keywords phrases are
So the point is the Article Underground articles are only written
about words that are there determent to have a lie high likelihood
of making your money and the factors there are important are the
number of searches as determined by overture the number of adwords
for google the more adwords better the high overture bid. If it
is 491 overtures then probably 10 bugs are on google. Further who
knows? But it gota be 10 cents more because anything under 10 cents
isn’t worth going after.
And city interesting thing is when you put out the other filters
in bios. You putting much get ride of the week on the rounds so
there isn’t hardly here 10 cents as begin worth. Because
they are all relatively high. In the KEI which is the index competition
index possibly the most important roll of them. Because if it has
a high KEI so it very good likelihood.
There are going to be able to do the rank easily on google. So
if you put words with anything one or greater on the KEI index
combining with the other factors. You are going to make money.
In the Article Underground articles they are written for these
kinds of words. So that’s keywords research how we use with
the Article Underground. There is one more thing I did want to
Now the software I did use in the application which I showed you
was based on using a list of words. Well an other thing that show
is lot of fun is to go ahead and have the software analyze web
page. So here I created a web page with 3 phrases on it puma shoes,
drafting table, nalgene bottle. Whatever the hell that is. But
those are the words people search for.
So I going to go ahead and take you and our and I could have a
software to a brand new project and instead of heaving it look
at the local file I can have it go throw a web page and they would
give me data on the words I find on the web page. But even more
important its going to go through that page and its look up similar
words so even you only start a worth you know those couple of words
puma shoes, drafting table and nalgene bottle, what ever the hell
Its going to go ahead and find the tons of words which going to
be related to word. Let it do a business for here so they found
471 words to starting with those three phrases. These thins are
relative and it just keep going to check overture, check the sources
you know find related words similar words to go the google throw
and basically I think its a big fright it checks the last word
every one of 1000. so what we going to to look live as it goes
throw an analyzer at web page for puma shoes and any other things.
And we would see some exciting words it going to find for us.
Now with these words and these are the kind of words did Article
Underground articles are written about. Words that nobody is thinking
of. People are not just going after these words because they are
not finding how. It’s a million you going to decide and write
an article on a nalgene bottle. But look its got what? It is nelgene
bottle. It got 57 overture bid, 49 overture so the point is it
the research we do here is not perfect. I do think it is the best
the premiers that I used to did it I believe it perfect for Article
Underground members but the fact we doing research is you know
puts that’s much more favor because you know wasting our
time you know what about the research, lets go to the overture.
All this stuff I showed you the hours and hours they go throw
some of these reports. Sometimes I like theses things over the
night they just go forever. Because you just checking you know
100 and 1000 actually mini, mini thousands of words because as
you get see we started with puma shoes, drafting table, nalgene
bottle and you know look kind of words are coming up with here.
I would never guessed these animation tables, drafting supply some
how those words are related to these words and its really exciting
and I wanna look these words and I look the finished spreadsheet
and I remove once down what they going to worth after. To me these
words you know they just smell like money.
There its like shooting fish in a barrow and they are going after
low hanging fruits so being an Article Underground member you entitled
to use the research to put the words on you pages and of course
the articles are already for these kind of keywords.
Alright with that I close this episode on keyword research and
I hope it will help you to learn something and I hope you like
the mythology we use here to make sure the article are the highest
quality and the highest value for you.
This is Mike from Article Underground. I wish you happy article
Please excuse the grammer as this was transcribed and did not
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