Duplicate Content at Article Marketing News Newsletter
How to Beat Dupe Content and Use Web Site Templates Safely and
It's Mike Liebner from Article
like to talk to you a bit about the proper use of web templates
as well as discuss Google's supplemental results index and "duplicate
content". There has been a lot of talk lately as Article Underground
members have been discussing Google and it's policies on "duplicate
content" and how pages get bumped to the supplemental results.
been discussing Duplicate Content in the Article
Underground Members private forum and also on my blog at Mike
Liebner's Internet Marketing Blog
Please feel free to join us in the discussions!
I'd like to clear up some stuff as well as discuss how web site
templates can be safely used, as well as how NOT to use them.
my last newsletter I told you how search engine giant Google
publicly expressed that they do not like "boilerplate repetition".
That's their way of saying that if they see blocks of text repeated
more than a few times they start to doubt it's importance. It
doesn't mean they won't index and catalog those words, it just
means they prefer UNIQUE TEXT! And who can blame them! I don't!
So does that mean we are all doomed because of duplicate content
penalties??? No way! If there was ever an easy problem to solve
it would have to be fixing pages with duplicate content! Panic
and frenzy are not warranted! I'll explain later..
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off, Google has not yet admitted that they "penalize
sites for duplicate content". What they have admitted is that
if there are pages that are very similar or an exact copy of another
page is that they will put the web page data into a "supplemental
index". While their supplemental index is not as prime as
their primary results index, it does not mean a site is penalized
or that it will not be ranked for web queries.
just means that on shorter and more competitive search queries
that Google will first look at their primary index. And that
makes sense! And you should all realize it is pretty easy to
make a page suitable for their primary index. Simply make it
more "unique" and
dilute any elements that are duplicates of other pages.
Changes in 2008
our pages that are in supplemental web results are not doomed!
We can easily fix the pages and make them have more value to
don't get me wrong, I would much prefer my pages get indexed
properly and not tagged as supplemental, but I have been analyzing
stats and have found that some of my supplemental pages are still
getting search traffic from Google. Primarily for longer tail less
competitive keyword phrases, but hey, the web pages are still
getting traffic and clicks.
an Article Underground member I have long supplied you with tips
and suggestions on how to make your article pages more unique.
In most cases, simply adding an introduction, middle commentary
and closing summary are enough to make a web page unique enough
NOT to trigger any filters. The problem often is NOT the article
content but rather the "bolierplate repetition" of
blocks of text on many pages, often because of templates.
The solution to that problem is to REMOVE blocks of text from
the template and ONLY add extra words to pages one by one. That's
the best way to do it! That way - each and every page has some
original unique content. Sound like too much work??? Well, then
you can use articles and break them into snippets!
Marketing News Blog!
are smaller blocks of text, such as a sentence or two all the
way up to a paragraph. Guess what? My research has shown that
Google does NOT penalize pages that only have snippets. That
leads me to believe that Google is NOT currently looking at smaller
blocks of text UNLESS they fall into their definition of "boilerplate
repetition". In other words, do NOT put one snippet on many
pages and you should be ok.
noticed this when I analyzed a site and found that NOT ONE of
my site's category pages which only had snippets and no "boilerplate
repetition" were designated as supplemental.
So, all is not lost... even though the article pages (if unmodified)
may end up as supplemental results, it does not mean that you can't
get significant traffic from category pages or other pages you
create with snippets!
Now, in a perfect world we'd all have original and unique web
pages! Many thousands of them! But the reality is that it takes
time and effort to build web sites with thousands of pages or all
original and exclusive content.
Sure, you can hire writers to crank out pages, but at a cost of
$8. to $10. to $15. for an exclusive article, this can be expensive.
A 2,000 page web site could cost you anywhere from $16,000. to
$30,000. to have created and written for you. That's not an exaggeration
my friends... that's how much a 2,000 page site would cost!
Now, if you were an AU
member and you used your 400 monthly articles
to build a 2,000 page site it would only cost you $485. That's
so cheap! Sure, a $30,000. site will get more traffic, but my point
is that you can still make a 2,000 page site very inexpensively
and do things to get you boat loads of traffic! But it takes work!
Not a lot of work, just a little...
Now, one way is you could mix in some of your own original article
pages on sites and cut the number of supplemental results down,
but writing takes time! Just because a site has supplemental pages
indexed does not make it a bad or penalized site... Google e has
told us this.
I'm not going to go into the full comparison of why PLR
articles are a great alternative, but I will just say this... PLR articles
can be used in any number of a 1,000 + different ways.
is the Missing Link
way is to mix and match with original unique exclusive content.
Another is to create "feeder" or "utility" pages
with PLR articles and strictly use those pages to gain PageRank
and get traffic. Use these pages to gain link partners and use
with traffic coop services such as Link Vault.
My point is that you can take advantage of the pages listed as
supplemental and still use them to gain traffic and links.
while a great number of people are quick to cry and moan that
Google is putting pages into supplemental results, the reality
is that those pages still get PageRank and pass it on too (Google
has told us this publicly). In fact Google says a supplemental
result is just like any other result. It simply makes it easier
for them to present the most likely pages that will make surfers
happy. It doesn't mean that what they do not show is not a good
page. It just means for that "popular" search that they
deem the data as "supplemental".
So.... are there uses for PLR articles? YES! Can you still use
The key is to avoid blocks of text that are repeated too often.
So, spend a few minutes on each article adding sentences and changing
a few words. When you use templates, make sure you do not put any
blocks of text that will be repeated on many pages, or if you do
that, make sure to at least use find and replace and do some creative
replacing so every page is not a cookie cutter page.
templates in themselves bad??? NO! If so, that would mean that
the thousands of webmasters that use Dreamweaver's supplied templates
or those from other programs like FrontPage or xSitePro would
cause penalties and bannings. That does not happen. The danger
is when you use a template and do NOT add your own unique stamp
on them. A great way to do that is by using snippets and rotating
them on the pages. Just make sure and make every effort to remove "footprints" such
as text that may appear on may sites (like "put your links
Next issue I'll discuss more ways to use templates safely and
I'll soon be dropping another email with more tips on how you
can make your content more unique, as well as customization tips
Let me know if there is anything I can do to help!
Happy Article Marketing!
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